Fine Drinks Cooperative in partnership with Champagne Warehouse has recently enter in to the Motor Racing sponsorship arena. We are pleased to announce our sponsorship, for this season, of Adam Croft in the BRSCC (www.brscc.co.uk) Toyo Tires Porsche Championship.  Adam having driven in the Porsche Boxter class last season is now back racing in the Porsche 924 class and is relishing the return to his roots.

The support of Adam’s racing activities in 2015 is our first foray into motorsport sponsorship, and we are seeking to leverage the opportunity via social media channels and corporate entertainment packages. We not only see this as an opportunity to support a great driver but also allow us the opportunity to promote our products.

Adam’s number 59 Porsche 924 race car, which will be hired and run through a joint venture between long-time Championship supporters Tyres (South Shore) Limited and Victoria Garage, will carry the branding of both Fine Drinks Cooperative and Champagne Warehouse during the season.

We are delighted to be taking this first step into motorsport sponsorship, and especially with Adam, whose progress we followed with interest last season. We are confident that he will represent our brands with distinction in the Porsche Championship and we look forward to enjoying the season with him.’

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Toyo BRSCC Porsches, Oulton Fosters, 18 April 2015

On his partnership with us, Adam said: ‘Following three consecutive seasons in the Boxsters, 2015 initially had been looking like a sabbatical year for me, but I’m really excited to now be returning to my roots in the 924s following the generous backing of Fine Drinks Cooperative and Champagne Warehouse. I hope to be able to deliver excellent value for both businesses during the season, and look forward to re-visiting some old rivalries on track, whilst also going up against the quick new kids on the block in the 924 class!’

In addition to our sponsorship of Adam Croft we are also pleased to announce the participation of one of our suppliers.  Aaldering Wines of South Africa have now become the sponsor of the Fastest Lap within the Toyo Tires Porsche Championship and will be presenting a bottle of their excellent wine to each driver who records the fastest lap in each of the races and classes.  We and the Porsche Racing Drivers Association are very grateful for this additional support from Aaldering.